The Designer Incubator

With the former Mercedes-Benz Fashion Week training and experience, our volunteer based organization produces New York Fashion Week quality shows for new and emerging designers.

With an international audience (DE-FI) embraces, enjoys, and celebrates fashion culture from

around the globe.


Current (DE-FI) Designers have had their designs appear on the covers of Vogue Africa

and in the pages of Vogue Italia, Essence and Ellements magazines, and have traveled the world

showcasing their designs.


We believe in celebrating beauty in all of its form and that fashion should be both accessible and affordable to all.  Our designers MUST be able to design for everyone regardless of age, shape,

sex or economic status.


No experience is necessary to join our incubator, this could be your very first line or you can be looking to expand into a new market, we customize our services to fit your needs.

The Benefits

       • You headline your own event, nurture and grow your brand, and establish a new client base

       • There are no out of pocket fees and designers earn a profit

       • No more sharing models or getting shuffled around while sharing the runway

         with other designers


The Experience


Designers will sit down one on one with (DE-FI) staff and together we will discuss your goals and vision for your line. Once that step is complete we will then begin searching for an appropriate venue within the Miami Valley and Dayton area to hold your event.

You are given FULL creative control over your showcase. You select the hair, makeup, music, and the models (all models MUST attend a (DE-FI) Casting Call and agree to our terms and conditions).


Designers are also required to develop a concept for your photoshoot which will appear in (DE-FI)ance Magazine. There are no upfront or out of pocket fees; (DE-FI) provides the photographers, hair and makeup team, as well as the hosting for your model search.

Your event will be a team effort, we have the photographers, we have the graphic designer, and we have the supporting team to help turn your lines vision into reality.  It is as easy as that! No voting, no out of pocket fees, just a dedicated team committed to helping you pursue your dreams and reach your goals.





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Dayton Emerging Fashion Incubator (DE-FI) LLC
P.O.Box 1664
Dayton, OH 45401-1664

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Jason Penix